Episode 53

Making a Global Thought Leadership Masterpiece: The Influence with a Heart Way

On this episode The Founder's Series Interviews, the host William Eastman welcomes Ben Gioia to discuss his journey to becoming a successful entrepreneur and author of the book "The Influencer's Formula." Ben's story shows how he went from struggling with drugs and partying to finding success and making an impact. They also discuss Ben's partnership with a company that helps business owners establish thought leadership through podcasting and book creation. Together they created a new way for business owners to create a book and podcast effortlessly. They also talk about an upcoming event that viewers can register for, called the Podcast and Book Roadmap, where Ben will reveal how to create a professional book and podcast with ease. This event is entirely free and recordings are available with a VIP package. Overall, this episode will empower people to step out as experts and thought leaders to make the impact they want to make.

Transcript
William Eastman:

Welcome, you are listening to IBGR, the International Business Growth Radio Network. My name is William Eastman and today is 1 of the best days of the week, not because it's Friday, but because I get to do the Founders Series. What that means is I get to talk to innovative, successful and inspiring. And that word is going to be really important to us. Inspiring CEOs, business owners and entrepreneurs. And with me today is Ben Joya. And we've been working with Ben. In fact, you probably have heard Ben on here at least once. And so anyway, I'm going to get right to it. So, Ben, welcome to the show.

Ben Gioia ("joya"):

Thank you so much, Bill. It's an absolute honor and a pleasure to be here. I appreciate it. And happy Friday.

William Eastman:

Yeah, happy Friday. I'm 1 of those guys that I actually like Mondays better than Fridays. Because Monday has all the potential of what you can get done. And then Fridays is the reality of what you didn't do.

Ben Gioia ("joya"):

Because I think that's that's that's glass half full and half empty all at once. All at once. That's me. All right. So let's start with

William Eastman:

talk a little bit about your business currently. And What's your story? Every great entrepreneur has a story on how they got from where they were to where they are today.

Ben Gioia ("joya"):

Yeah, thank you so much. So since we're we're in the time limits of your show, I'm going to do the short version of my story because there's a lot of ins and outs to it. Um, but the, the, the nutshell is I always wanted to be impactful and help a bunch of people in the world and, you know, got sidelined with things like drugs and partying many, many years ago. And, you know, got myself out of that, which was cool, but still figured, you know, still was wondering like, what the hell am I going to do? How am I going to make an impact? And had the opportunity to step out as an entrepreneur, thanks to a wonderful mentor who said, Come, come help me start my business. And what a gift. This person's name is George Schofield. I will never, never, ever forget him. I mean, we talk regularly, so I can't forget him anyway. But he really gave me that first shot. And I had bounced around, you know, for the first, almost 10 years as an entrepreneur, you know, as a consultant, I wrote my first book called marketing with a heart and, um, you know, the business was going okay, but I was, you know, like most entrepreneurs, what is it? 87 or 88% of entrepreneurs make less than 6 figures a year. Yeah. Something crazy like that. And that's not so cool because we as entrepreneurs are the people who are, you know, changing the face of business and driving this country, you know, and driving the world if you think about it and making the biggest impact. So, you know, right around that 10 year mark, I changed my business name to influence with a heart because I wanted more influence. And somebody reached out to me from Stanford University through LinkedIn and said, Hey, do you want to come give a talk to visiting business people here at Stanford for 2 days? And I said, Absolutely, I would love to. I mean, it was such a coup in my business and such an opportunity at that time. So we sorted out the contract, figured out all the content, you know, the content and the deliverables, all the things. And I said to the event planner, and I had learned this from a business coach, I said, Hey, I would love to make this event super special for your people, you know, for the company that, that has brought them forward, you know, everybody in the mix. How can we make this win, win, win. I'm going to show up with autographed copies of my brand new book for everyone in your audience and your staff. And she said, Oh, my goodness, that's amazing. Thank you so much. And I said, You're welcome. We hung up the phone and I went, Oh, crap, I have to write that book right now because the event was 6 and a half weeks from that phone call. Wow. And everybody keep this in mind, because we're going to come back to that 6 and a half weeks here as we go through today's show. So keep going. Yeah. Thank you. Thank you so much. Yeah. So so 6 and a half weeks meant that I had about 3 3 weeks to actually write it, 3 weeks to produce it and get it shipped and autograph it, of course. So showed up to the event, turned into a wonderful experience for the event planning company, for the audience. And the people in the audience hired me the following year to come speak at their headquarters in Sydney, Australia, which was super, super cool. So that was 1 thing that worked well while I was frantically writing, constructing, Frankensteining the book together, another company reached out to me on LinkedIn and notice I've said LinkedIn twice because wonder what a wonderful place to develop relationships and meet people. Another company, sorry, another person reached out and said, Hey, we're creating a mindfulness and empathy video game with MIT and it's for a fortune 100 company and it's going to be played by 20, 000 employees around the world. Do you want to write the curriculum? And I went, of course I'd like to write the curriculum. And that turned into a 10 month consulting gig and almost, you know, a double 6 figure contract. Right. So 2 years after that, because I'm a little bit thick headed sometimes 2 years after that, I went, Oh my God, I can teach all of that. I can teach how to write a high quality book fast, that positions 1 as an expert, helps attract clients, and most importantly helps, you know, an author, tell their story, share their message. And I can also show people how to leverage their book before it's published, before it's even written to make impact and bring in revenue. And that's how this all got started.

William Eastman:

So let's talk about your books. How many books have you written to date?

Ben Gioia ("joya"):

Thank you. I'm just about to finish number 4.

William Eastman:

Number 4. Tell me about number 4.

Ben Gioia ("joya"):

Yeah, number 4 is actually the book that is in conjunction with the the upcoming June event that you and the IBGR network are so wonderfully hosting June 17th and 18th called the Podcast and Book Roadmap. So this book is called The Influencer's Formula. It's the simple way to create a global thought leadership masterpiece

William Eastman:

by using a book, podcast, or TV talk show. Okay, so let's talk about the event a little bit. And it starts on what, the 16th?

Ben Gioia ("joya"):

Yeah. June? So, yeah, so there's an optional gathering. You know, we encourage the gathering for a couple of hours on that Friday the 16th And then the event itself is the 17th and 18th. It's online It's 8 a.m. To 2 p.m. Pacific Time each of those days So, you know, it's not a crazy 12 hour day like a lot of events are 6 hours, very comfortable, very reasonable. And, um, I think it's, uh, will be absolutely astounding. We have 4 guest experts, or I should say We have 4 experts speaking. Dare I call myself an expert? The event is free, and if you're watching this or hearing this right now, and can't make it to the live event, recordings are available as part of the VIP package, as well as a bunch of bonuses. And that's all at podcast and book dot com. Okay.

William Eastman:

Now you and I have had this conversation and you and Donna have had this conversation, but why are we, why, why this event? Why are we doing this?

Ben Gioia ("joya"):

Yeah. Thank you. A couple of different reasons. 1 is to show people, easy is a tricky word, right? But how straightforward it can be to write a book or create a podcast, right? People put all sorts of, you know, extra baggage and story around, Oh, it's so difficult to write a book and I don't have time and I don't know what to say. Everybody else is doing a podcast. There's so much competition, yada, yada, right? All those things. So first and foremost, we want to debunk the myths, the misunderstandings, the false beliefs, not only around the action of creating something like a podcast or a book or even a TV talk show, but more importantly, to empower people to step out as the experts and thought leaders that they truly are, right? To make the impact that they want to make on the level that they want to make it. And. You know, not. Competition, what else is out there and everybody else who's doing A, B, and C. And do this. It's really straightforward. And the opportunities are brilliant, especially because if you write a book, you've done about 80% of a podcast content-wise. If you've done a podcast, you've created about appropriate to your business, right? So the opportunity here, not only to create 1 of those great assets, but to create 2 or 3 of them over time and indeed become a global thought leader and make the impact you want to make in the world. Okay. And let me tell my story behind this because when we started off at IBGR

William Eastman:

in:

Ben Gioia ("joya"):

And so that's such an amazing thing that you all have created and made available, you know, to mere mortals.

William Eastman:

Well, you you've helped you've helped us take it to the next level because we we we were not in a business. I was in the business of running a radio station and helping people get on the air and sound good, but beyond that there are things that we had to learn and then suddenly our partnership came together and we didn't have to learn it anymore except now we're learning from you.

Ben Gioia ("joya"):

Well thank you, that's certainly a two-way street.

William Eastman:

So why don't we close this first segment out with this? How do people get to the website? How do they register for the event? When we come back, we'll talk about what's going to happen during the event.

Ben Gioia ("joya"):

Sounds great. So podcast and book dot com, which you can see right here. If you're looking at this live podcast and book dot com right there is the registration. It says join free. The event is free. So just click to join and

William Eastman:

the rest is a piece of cake. OK. All right. And like you said, if you can't attend it, there's also got to be a recording. So register whether you get to it or not. Right. Exactly. OK. Exactly. All right. Let me take this out. We got a heartbreak coming. So you're listening to IBGR, the International Business Growth Radio Network. My name is William Eastman. This is the Founders Series every Friday. On the air with me is Ben Joya. And what we're talking about is a major event coming up that you

About the Podcast

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Business Podcasting Made Easy
Your Business Podcast DONE in just 13 weeks (52 episodes) • by Donna Kunde (IBGR) & Ben Gioia (Influence With A Heart®) • Get direct, live support from us for your business podcast at IBGR.info

About your hosts

Profile picture for Ben Gioia ("joya")

Ben Gioia ("joya")

If you haven’t met him yet, Ben Gioia ("joya") is a three-time best-selling author, podcast, and international radio show host who helps folks make an impact as an expert with their book, enjoy 5-figure speaking fees, and get leads, clients, & partners BEFORE publishing! He’s trained hundreds of millionaires and helped a Fortune 100 create an empathy video game for 20,000 employees. Ben makes it easy — for leaders, coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide. So why wait for your book? Make an impact as an expert & get clients & partners BEFORE you're published! Elevate the world with your message so you can have the time, business, and freedom you love!
Profile picture for Donna Kunde

Donna Kunde

Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 775,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.