E1 The Influencers Formula: How To Become Someone Worth Listening To, So You Don’t Die With Your Story Inside with Donna Kunde & Ben Gioia (“joya”)

Donna Kunde

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Hello world. You're listening to Business Podcasting Made Easy, the Influencers Formula on the number one global business talk and news network on the Internet. IBGR international Business Growth Radio, the world of business at your fingertips. Welcome to Business Podcasting Made Easy, where we're going to give you entrepreneurs a roadmap to instant expertise, authority, and thought leadership. I am Donna Kunde, co founder of the IBGR Network and producer almost 14,000 podcasts with over 300,000 downloads.

Ben Gioia ("joya")

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And I'm Ben Gioia, book coach, strategist, and three time bestselling author in very Good Company, here with Donna. And we are here as your hosts for this 13 week journey. So as Donna said, this is your roadmap for how to become a unique expert, authority or influencer in your field fast. From there, you can create instant credibility with a high quality book that you've essentially just written thanks to the podcast. So you don't have to write the book, but it can be a really good idea and it's kind of a shoe in at that point. So we call this whole thing the Influencers Formula and you'll call it your new best friend.

Donna Kunde

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Yeah.

Ben Gioia ("joya")

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So make sure to mark your calendars and listen live each week because you're getting proven practical steps that will amplify your message and grow your following without you losing time, money and energy. So if you want to plug and play podcast that's worth listening to, this is why we're here. And without giving up the rest of your life, which is also why we're here, then keep listening. And before we get started and as always, you can reach us@influencersformula.com.

Donna Kunde

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That's awesome. In these first four episodes, we're going to explore how to get noticed with a podcast and a book that seems like so logical place to start, right? In the world of business podcasting, your listeners want to be transformed. A lot of podcasters don't realize this, that there's transformation to be had, especially in the business podcasting world. They want some kind of change when they show up for you because they're exchanging their most precious time asset with you as time. And the key to attracting these types of listeners is to get really clear on your promise. Not just what your promise is, but how it solves the pain or brings your perfect listener closer to a dream or a goal.

Ben Gioia ("joya")

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So this is episode one, The Influencer's Formula, how to become someone worth listening to so you don't die with your story inside. And this is so super resonant as a multi year volunteer at hospice, you don't want to end your life with regrets or at least make the list as little as possible.

Donna Kunde

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Oh, goodness. Yeah. When you put it into perspective like that. But I think Lucille Ball said it really well too, that she said, I'd rather regret the things I've done than regret the things I haven't done. Amen takes my breath away because one of the worst things is to die with our stories still inside when I hear that, or die with the music still inside, that's the one that resonates with me as a musician, just having that creativity locked up, and it never gets out into the world. And anyone can tell a story, though, can't they, Ben?

Ben Gioia ("joya")

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They certainly can.

Donna Kunde

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What does it take to tell a story that's worth listening to? That's the big question I want to know from this guy over here, the genius author.

Ben Gioia ("joya")

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Thank you very much. I resemble that remark, as my dad says, and it's a great question. And we're going to unpack all of that in the next 13 weeks, episode by episode, and want you to really understand here that there's a lot of pieces in the puzzle, and it comes down to the unsexy stuff. So much of success is unsexy. We're going to talk about that. And we're going to remind you over and over again that no matter how big and dynamic you want to make your message and how many people you want to reach, that you still need to talk to the humans and understand your audience, understand what they need so you can attract the best people to you.

Donna Kunde

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I love it. And there's a difference between telling a story that's worth listening to and becoming a person worth listening to. Slight difference there.

Ben Gioia ("joya")

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There certainly is, because you really can't do one without the other. You have to become the person that can tell the story that you're going to tell. I mean, you can share some information and share some facts, but if you want to be the example and the embodiment of the purpose that you're bringing to the world and the transformation that you're offering, it's as important to become the person that's worth listening to as well as having the story that people want to hear.

Donna Kunde

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You got to start wearing those influencer shoes. You really do. You got to stand up and put your big boy shoes on. Big girl shoes on, right. Whatever shoes you're wearing.

Ben Gioia ("joya")

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Big non binary specific shoes.

Donna Kunde

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Exactly. Whatever shoes you're wearing, they got to be big, loud, and proud, because nobody's going to follow you if you don't. Whatever shoes you're wearing.

Ben Gioia ("joya")

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You're absolutely right. Imelda Marcos would love this conversation, right? Speaking about putting on the big shoes, a big part of that is your special sauce. Not in the shoes, but thinking about your special sauce is the stuff that makes you a unique expert. So I want to ask you, what's your sauce? What is your special sauce? Right? Because everyone is gifted with a unique story, even if you don't have the words for it. Your story is an expression of your purpose. It's how you make a difference in the world, and it's one part of your special sauce. The stuff that makes up the best of who you are, helps you to stand out as a unique expert and remember that this story is a gift.

Donna Kunde

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Yeah. So there's a joke at the station when Donna goes off script. I'm going off script, Ben, first time with you. But they call today a present because it's that gift. Right? Every day is a gift. Do you know which one I'm talking about?

Ben Gioia ("joya")

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I do, yeah. Today is a gift. That's why they call it the present.

Donna Kunde

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Yeah. There you go. So when we're talking about everyone's unique story, where are you today in your story and your gifting, in your purpose? And how do you bring that out? And that was just a little that's a little tangent on that gifting thing there. But the gift can also be sometimes a little bit of a hell, can't it?

Ben Gioia ("joya")

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It certainly can.

Donna Kunde

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Yeah.

Ben Gioia ("joya")

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I mean, that hell can be a big part of your story. That hell can be your story, right. That can be, as some people call it. I think, Donna, maybe I first heard this from you, the curriculum of your evolution. And it doesn't mean you have to tell every sordid detail or every difficult moment of your story. But just remember the fact that your honesty, your vulnerability, your willingness to share the wisdom that you earned from that walk through hell will transform other people's.

Donna Kunde

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Lives because it gives hope to other people if they can go through that. Oh, goodness. Right. Because a lot of times, as an influencer, as someone with those big influencer shoes on, people will judge and think, oh, well, of course they're like this because they never had to go through what I went through. But that's not true. Everybody has this curriculum of evolution. Not everybody goes all the way through it. Not everybody actually evolves, but we are brought to that line of embarkation. What's the one there?

Ben Gioia ("joya")

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I think it's actually both in this case.

Donna Kunde

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Okay. And the story is part of that special sauce. We've mentioned that special sauce a couple of times. It really is what makes you uniquely you. And I was once told then that there are people in the world that are specifically waiting to hear my voice, the same message that I talk about, the same thing that other people talk about. You talk about the same thing other people talk about, but they're waiting to hear your particular voice. Just slightly different. Your secret sauce.

Ben Gioia ("joya")

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Beautifully said. I appreciate you saying that, Donna, because what I like to remind people of is don't be the expert in your space, because that's entirely too much pressure. Like, who wants the pressure of being the expert? Be a unique expert in the space, in the niche that you carve out for yourself in your market, in your field, or in your industry. And that's going to come from your story. That's going to come from your special sauce. Your story is the reason that somebody's going to choose you over that other person, especially if you have a podcast, especially if you have a book because your story is so important. And not only is your story important, but remember, even more important, says me, are the stories of the people that you serve.

Donna Kunde

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Yeah, that is definitely true there. And you talk about this whole experience. Hard earned wisdom, the skills, the the secret sauce of the credentials, the travel, the spiritual, all of these things really becomes that mess to success. Your hard earned wisdom becomes that mess to success, and it creates your living legacy thanks to your story. We call it audio storytelling. Here in the podcasting world, you're writing that story. It's not just enough to tell the story, but create your legacy. You live forever through your journey, through sharing your stories.

Ben Gioia ("joya")

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Beautifully said. And just to remember that your story is happening every day. It's not just the big epic. I tell the story of facing death four times in India in the space of 72 hours, which I'll share on. But not everybody has that. And that's okay. Just keep looking at your life. Keep paying attention. Because one day it might be a word, one day it might be a sentence, one day might be a chapter, one day might give you a whole book. Don't close the door to what's possible and remember how important your story is.

Donna Kunde

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That's beautiful. So imagine the impact of your story today in this moment, the gift, the present, the gift on your best audience and strategic partners in your community and in our world. Because when you know the stories of the people you serve, that's what makes your story stand out and makes you a unique expert. And we always do like to give some kind of action in this. So 13 minutes at a time, first thing to do is ask, which of your story or stories does the world need right now? Go ahead and share in the comments at IBGR network. When you go over to resources, you'll find the show notes for our show here. This is episode number one of business podcasting Made Easy. Go ahead and leave a comment in there about your story because we're going to read that. We want to connect with you, we want to know this about you. And we're going to wrap up this first episode. Gosh, it goes so fast, doesn't it, Ben?

Ben Gioia ("joya")

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It certainly does. I don't know how we're here already.

Donna Kunde

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I know. So this is episode number one. This is the influencer's formula. We're going to take you 13 weeks, 52 episodes through the Influencers formula. How to become someone worth listening to so you don't die with your story inside. This is again business podcasting made easy. The influencers formula with Donna Kunde and with Ben Gioia. Thank you so much for listening. Ben, do you got any final words?

Ben Gioia ("joya")

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I do. No matter how intense this might sound at the moment, and no matter how much you might be going, oh, my God, my podcast, it's going to be fine, right? This is why there's a roadmap. Take the steps, follow the steps, do what we say, ask questions, leave your comments, and you can totally be on the other side of the world. End of your journey in a really short amount of time, and we're happy to support you in this process.

Donna Kunde

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Beautifully said. We're going to end this one for now. If you're listening live, continue listening. If you're listening to the recording, just keep on going. We're going to be back after a short break.